Sunday, May 31, 2015

Pitch Perfect Product Placement

As I went to go see Pitch Perfect 2 last weekend, I couldn't believe my eyes. I'm not just talking about the stereotypical jokes and fabulous singing, but the product placement. The first week Pitch Perfect 2 was in theaters, the movie brought in 69.2 million dollars. That's a hell of a lot of people who went to see the movie! With the amount of product placement in the movie, people were basically watching a commercial for almost 2 hours. 

The product placement is ridiculous. When the Barden Bellas go check out their German competition at a German automobile fundraiser. The name, Volkswagen is everywhere. If that wasn't enough, at that event they are serving VOSS water. VOSS is then a huge sponsor at World's later in the movie. Covergirl and Nike make their appearance in the dressing room of the elderly home. Followed by the enormous amount of iPhones throughout the entire film. 

I just couldn't believe my eyes and it wasn't just me, Scotlyn and I would turn to each other whenever we saw any product placement. Though, I guess we have critical thinking to thank for that!

4 comments:

  1. It seems that in the movie, they weren't even really trying to hide the product placement, they totally just put it out there. I think that really popular movies and television shows are able to get away with this because they're so good, that they know no one is going to care enough to stop watching their shows/films.

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  2. When I was watching this movie i also thought it was completely absurd! The main thing I noticed was that everyone was wearing nike clothing. I almost turned it into a game. I tried to count how many articles of clothing had the nike swoosh on it. It seemed like every event they went to in a movie was sponsored by something. It just really makes me wonder if it is even worth it. Does product placement even help bring up income in these businesses?

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  3. I agree with you! I recently saw Pitch Perfect with my little sister and could not believe the crazy amount of product placement. My sister even noticed. This really made me dislike the movie, because I was so bombarded with product placement. This also made me a very annoyed towards Voss and Volkwagen. I don't think that the product placement made me want to buy the products at all.

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  4. Click los movies and watch the moviepitch perfect 2 full movie online free tells the story of a female acapella group in college, who has to fight off internal problems and face tough competition to win the national acapella competition.
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