These blinking signs catch your eye and then you end up watching a cycle of adds instead of the game. It's frustrating, but that's how the advertiser gets you. They incorporated their add into the game instead of going to commercial break. No one watches commercials anymore due to DVR so this way they know that you will see it even if you skip the commercial break at the end of the half.
I believe this is a very clever way to break through the horrendous amount of clutter we have in our society. Everywhere you look there are adds. They are plastered on billboards, played on TV and the radio, and now they are on social media. This clever way of advertising sure got my attention!
The advertisements on the sides of sports arenas, for me, just make things more cluttered. Sports is an area rife with advertising, and the clutter seems almost unbearable. There are ads on the sides of arenas, ads on the field itself, ads on the jumbotron, and people walking around selling certain products, literally in your face. The ads on the sides of the field just enhance this clutter. I don't seem to notice them very often, but when I do, they only make me annoyed. I never understand why companies think that people enjoy these ads, because I don't know that anyone does.
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