Just Buy It?

Nike has always been a brand I have been fond of. It's a true lovemark, a brand that I have an emotional connection with even though I could shop other brands that are cheaper. I have been playing soccer for almost 12 years now, so I have probably bought around 15 pairs of cleats give or take a few. And I would say about 75% of those pairs of cleats were Nike. 

Nike cleats are one of the more comfortable brands of cleats and they fit my feet perfectly. So naturally when my feet would grow I would buy a new pair. Even if a cleat ripped, I would go any buy a new pair because I knew that Nike would have a new pair that would fit me. 

My dad usually takes me cleat shopping and he would make me try on other brands and everytime I tried them on, even if they were comfortable I would still refer back to Nike because I was loyal to the company. The company had made a lasting affect on me, that I started to buy other products such as spandex and shorts. Then running shoes and so on. I have become so loyal to the brand that it's been hard to wear or buy any other brand.